SOS GROUP
CSR COMMUNICATION
Client: Belgo brewery
Creative Direction, design, illustration and concept: Wedothatstuff
SOS GROUP is Europe’s biggest social and societal enterprise.
As a Creative director, I was in charge of the creative team, the clients and projects management.
Our goal was to provide the same communication quality service than the biggest advertising agencies to support the meaningful projects of SOS group and its 600 associations across the world.
From BtoB to BtoC, from print to digital and video, we developped campaign and communication material
“FLASH and JOIN” is a interactiv campaign for the Addiction Department of SOS Group. It was built around a Art QR code concept to reach the users and drive them to a digital a to subscribe and join a therapeutic discussion group about chemsex addiction. It was the very first program in test in France to help people with this addiction.
This campaign was set in strategic places like clubs, festivals, bars to reach the users. In couple of days the first groups were fully booked and the discussion could start
FLASH AND JOIN
PRINT & EDITION
